The spectacle surrounding a new tractor rollout can be quite grand, but combine a new tractor series with the ribbon-cutting at a state-of-the-art new manufacturing facility with a heavy dose of Bavarian culture and it’s a recipe for a unique event.
Fendt brought the wraps off its new 500 Vario series tractor at the company’s expansive new manufacturing plant in Marktoberdorf, Germany, in late September. With a footprint of more than 900,000 sq. ft. – the size of more than 16 football fields – it is touted as one of the most modern and technically advanced tractor manufacturing facilities in the world.
As the ceremonial first tractor – the Fendt Vario 500 – moved off the assembly line to the throngs of guests from around the world, it was greeted in true Bavarian form with lots of traditional music and dress.